Human + Machine

AI that works for your business.

AI Training & Enablement

CPD-accredited training that goes beyond generic AI literacy. Your teams identify and build their own use cases — with guiderails, change management and measurement built in.

Programmes built for Gemini, Claude, ChatGPT and Copilot.

Global Technology Programme

Shaping and delivering AI strategy, technology partnerships and digital transformation programmes for international professional services organisations.

16+Member firms

4Continents

3AI initiatives delivered

Your staff are already using AI. Unsanctioned.

Client data is entering unapproved tools right now — with no visibility, no controls, and no audit trail. For professional services firms, that's not a future risk. It's a current liability.

73%of employees use personal AI accounts at work

Aug
2026EU AI Act compliance deadline

We help firms get ahead of it — with governance frameworks, approved tooling, and trained teams.

Work with us Explore services →

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What I do

Three ways to work
with Human + Machine

Fractional & Interim Leadership

Strategic and hands-on AI leadership, embedded in your team — from first pilot to scaled rollout. From strategy to execution, bringing a decade of doing this at IBM, Accenture and KPMG.

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Training

CPD-accredited workshops that give your teams the skills and confidence to use AI effectively — regardless of technical background. Practical, fast-moving, immediately applicable.

CPD Accredited CPD Accredited

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Keynote Speaking

Compelling talks on AI, Data and Digital Strategy — from boardroom briefings to international conferences. Cannes Lions, Festival of Media, Harvard Business Review.

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The case for acting now

Why Now?

Three converging pressures mean AI enablement is no longer optional for professional services firms.

Aug 2026

Regulatory Compliance

The EU AI Act mandates AI literacy training for all staff deploying or interacting with AI systems.

Our programme delivers 12h CPD-accredited certification per participant — meeting the requirement head-on while building real capability.

Shadow AI

Data Leakage & Legal Exposure

Staff are already using AI with personal accounts. Client data is being entered into unapproved tools with no visibility or controls.

For audit and tax firms, this is a direct threat to client confidentiality, professional liability, and regulatory standing.

Delivery Time

Client & Competitive Pressure

Competitors are already deploying AI across business functions. Clients increasingly expect AI-enhanced efficiency and speed.

Firms that adopt AI early are saving 40+ hours per user monthly — those that wait risk falling behind on both talent retention and client delivery.

Training & Development

Get your team AI-fluent,
hands-on ready.

The GenAI Applied workshop goes beyond generic AI literacy. Your team identifies and builds their own use cases, with structured guiderails, a change management framework, and a measurement model — so AI adoption actually sticks.

A shortlist of viable AI use cases for their role
A framework to prioritise them
Confidence with prompting and key AI tools
A governance and ethics checklist
A 90-day implementation roadmap

Available in English, Spanish and Portuguese. Delivered for executive teams and functional groups. Hands-on, practical, and CPD certified.

Tools covered in training

Gemini Claude ChatGPT Copilot

CPD Accreditation Standards Office — Provider 23082

Get the full programme guide

Find out exactly what's covered, how sessions are delivered, and what your team will leave with. Takes 30 seconds — we'll send it straight to your inbox.

Your details are used only to send the guide. No spam, ever.

The case for acting now

Why Now?

Three converging pressures mean AI enablement is no longer optional for professional services firms.

Aug 2026

Regulatory Compliance

The EU AI Act mandates AI literacy training for all staff deploying or interacting with AI systems.

Our programme delivers 12h CPD-accredited certification per participant — meeting the requirement head-on while building real capability.

Shadow AI

Data Leakage & Legal Exposure

Staff are already using AI with personal accounts. Client data is being entered into unapproved tools with no visibility or controls.

For audit and tax firms, this is a direct threat to client confidentiality, professional liability, and regulatory standing.

Delivery Time

Client & Competitive Pressure

Competitors are already deploying AI across business functions. Clients increasingly expect AI-enhanced efficiency and speed.

Firms that adopt AI early are saving 40+ hours per user monthly — those that wait risk falling behind on both talent retention and client delivery.

20 years · 3 continents

About Us

Turning AI potential
into business results.

Hugo Pinto is the Founder and Managing Director of Human + Machine. He brings experience from both large global organisations and emerging technology companies — delivering measurable impact through AI, Data and Digital transformation.

He speaks at the world's leading forums on AI, Data and Digital Strategy — from Cannes Lions to Harvard Business Review — in English, Spanish and Portuguese.

Current roles

Founder & Managing Director

Human + Machine

Director of Technology & Innovation

CLA Global

Board Member

Spryt AI

Trustee

ACS International Schools

Previous experience

Data & AI Director EMEA

KPMG UK

Digital & AI

Accenture UK

Associate Partner, Digital & Innovation

IBM

GTM & Innovation Lead, Big Data Products

Telefónica / O2

Digital Leadership

MTV Networks

AI that works for your business.