Hugo PintoAug 20, 20142 min readContent Marketing: What has the Ice Bucket Challenge done for ALS?This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in...
Hugo PintoJul 23, 20143 min readSetting the standards of your industry one story at a time: why marcomms matterI’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make...
Hugo PintoJul 22, 20145 min read3 key marketing strategies for the digital age: Thought Leadership, Audience Building and PerformancThe deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions....
Hugo PintoMar 2, 20142 min readLike music, the movie industry still hasn’t learned: the #oscars2014The Oscars are the pinnacle of cinema, and a huge point of conversion for a lot of generations. Each generation has their preferred touch...
