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Content Marketing: What has the Ice Bucket Challenge done for ALS?
This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in...
Hugo Pinto
Aug 20, 20142 min read
Setting the standards of your industry one story at a time: why marcomms matter
I’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make...
Hugo Pinto
Jul 23, 20143 min read
3 key marketing strategies for the digital age: Thought Leadership, Audience Building and Performanc
The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions....
Hugo Pinto
Jul 22, 20145 min read
Like music, the movie industry still hasn’t learned: the #oscars2014
The Oscars are the pinnacle of cinema, and a huge point of conversion for a lot of generations. Each generation has their preferred touch...
Hugo Pinto
Mar 2, 20142 min read
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