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Next decade in Data: Value beyond selling Data
Data is the vehicle for 2 new key dimensions of your business: finding a bigger mission and enabling an ecosystem business model

Hugo Pinto
Dec 18, 20193 min read


3 reasons why banks keep failing to capitalise on digital
I actually believe the problem with Banking is symptomatic of more existential problems that the whole industry (as well as others…) is...

Hugo Pinto
Jun 25, 20192 min read


PSD2: Growth driven regulation
PSD2 & Open banking have propelled banks into their next generation of services, whether they are onboard or not. Regulation has...

Hugo Pinto
May 7, 20192 min read


Horizontal Business Models: The Gift of Digital Disruption
Traditional businesses are struggling to truly transform. Amidst failed digital transformation programmes and a difficulty to change...

Hugo Pinto
Feb 11, 20182 min read


Partnership on AI: What needs to come next!
There has been a lot of discussion around the impact of AI and how we should try to understand what that impact could be, but I think...

Hugo Pinto
Oct 21, 20174 min read


Accenture Digital: First Month
It’s been one month since I joined Accenture as a Managing Director (last Friday, 1st) and the best word to describe the journey so far...

Hugo Pinto
Sep 3, 20173 min read


AI today and tomorrow: augmenting human intelligence
Artificial Intelligence is one of today’s defining technologies when it comes to disrupting industries, activities and basic human needs....

Hugo Pinto
Apr 2, 20173 min read


Show me don’t sell me: business by design @IBM iX
It’s been two and a half years since I’ve joined IBM Interactive Experience, and the vision of the future is becoming clearer for the big...

Hugo Pinto
Mar 27, 20173 min read


Tech, people and culture: 3 silver bullets from 16 workshops in 2017
2017 has been a very busy year – it’s good to be in demand, but difficult to keep scaling. So far, I’ve ran 16 workshops and done 3...

Hugo Pinto
Mar 12, 20174 min read


Give #AI a break: it’s about to fuel the biggest evolution in human history!
I love a good argument, so please, humour me. Things have been moving forward so fast and the acceleration of innovation opens so many...

Hugo Pinto
Jan 19, 20176 min read


IPad pro review: just a few more updates and I’ll dump the MacBook!
(This is not my drawing – but I do amazing stick figures…) After being challenged by a colleague from our Mobile Centre of Competence, I...

Hugo Pinto
Jan 16, 20174 min read


How IBM Innovates (and helps 250m Asthmatics in the process)
Helping make the world a better place working with the best global talent and using its biggest “bucket of Lego” is why I joined IBM...

Hugo Pinto
Dec 24, 20163 min read


Content Marketing: What has the Ice Bucket Challenge done for ALS?
This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in...

Hugo Pinto
Aug 20, 20142 min read


Crowdsourced Wifi – batteries not included!
Powering on through the world of Crowdsourcing, and how it has been prospering in the digital age, come the news about a UCLA & JPL (Jet...

Hugo Pinto
Aug 15, 20142 min read


Crowdsourcing is the best product of the social, mobile, cloud and data revolutions
Almost any one user of the World Wide Web has used social media at some point. Around 80% of all Internet users visit a social media...

Hugo Pinto
Aug 14, 20144 min read
![The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise](https://static.wixstatic.com/media/c5febc_d07746f83986403595aa384a061e55a3~mv2.jpg/v1/fill/w_636,h_249,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/c5febc_d07746f83986403595aa384a061e55a3~mv2.webp)
![The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise](https://static.wixstatic.com/media/c5febc_d07746f83986403595aa384a061e55a3~mv2.jpg/v1/fill/w_454,h_178,fp_0.50_0.50,q_90,enc_avif,quality_auto/c5febc_d07746f83986403595aa384a061e55a3~mv2.webp)
The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise
Instant messaging is already 16% in Japan, 12% in the US and 9% in the UK, according to Nielsen. It represents the freedom to communicate...

Hugo Pinto
Jul 31, 20143 min read


3 key marketing strategies for the digital age: Thought Leadership, Audience Building and Performanc
The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions....

Hugo Pinto
Jul 22, 20145 min read


Is IBM (finally) going to convince Apple to bring NFC to IOS?
The controversy has been ongoing about the “DoS” attack Apple has ensued against NFC (Near Field Communications). The explanation of...

Hugo Pinto
Jul 21, 20142 min read


The right to be forgotten – Transparency vs. Censorship
Free will is the basic principle of freedom – but technology seems to be making it very difficult to “enforce” as we move forward in the...

Hugo Pinto
Jul 17, 20144 min read


Social business will soon be just business – but it will still change everything
Systems and people are the two most important pieces of a business, but there is a third piece that brings these two together – culture –...

Hugo Pinto
Jul 9, 20145 min read
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