
Content Marketing: What has the Ice Bucket Challenge done for ALS?
This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in...

Embrace the mobile revolution: 5 tips to use your customer’s mobile
We’ve all read about the surge in mobile activity over the last few months being reported by all the internet stars like Facebook,...

Could programmatic become the standard in ANY digital media format, including Rich Media and Video?
Everyone remembers Elf yourself and the impact it had on personalized e-cards. Years have now passed and you expect the elves on the...

Personal Data: Are we imposing the transformation on the consumers instead of taking it in ourselves
The User-centric economy is here. Businesses change and adapt to consumers’ new needs and expectations. Computational capacity has...

Bah-zynga! Why King.com’s IPO is a no-brainer and the company will keep on prospering
And the data allows them to do a lot of things. I’ll just write about a few key ones… 1. Know how to get their customers to use their...

Data is the new partner for cloud, social and mobile in defining the future of everything
For the past few days, Ad:tech India 2014 has been interacting with me on twitter raising some interesting points and trying to figure...

Comparisons between TV and digital video can’t be based on replicating an old an worn-out medi
Reading this article brought back an eternal belief, that has been on my mind since my MTV years, back when i managed their online...










