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Content Marketing: What has the Ice Bucket Challenge done for ALS?
This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in...

Hugo Pinto
Aug 20, 20142 min read


Blogs, Video & Photography: The Internet’s American Dream
After doing some preparation a Social Media training session for a customer, I started putting together some key Internet dates, and a...

Hugo Pinto
Aug 18, 20143 min read


Crowdsourced Wifi – batteries not included!
Powering on through the world of Crowdsourcing, and how it has been prospering in the digital age, come the news about a UCLA & JPL (Jet...

Hugo Pinto
Aug 15, 20142 min read


Crowdsourcing is the best product of the social, mobile, cloud and data revolutions
Almost any one user of the World Wide Web has used social media at some point. Around 80% of all Internet users visit a social media...

Hugo Pinto
Aug 14, 20144 min read


Power to the people: 3 effects of the growth of #socialmedia
In the past few days a huge social media movement has risen about baby Gammy – the six-month-old child allegedly abandoned by an...

Hugo Pinto
Aug 5, 20143 min read
![The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise](https://static.wixstatic.com/media/c5febc_d07746f83986403595aa384a061e55a3~mv2.jpg/v1/fill/w_636,h_249,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/c5febc_d07746f83986403595aa384a061e55a3~mv2.webp)
![The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise](https://static.wixstatic.com/media/c5febc_d07746f83986403595aa384a061e55a3~mv2.jpg/v1/fill/w_454,h_178,fp_0.50_0.50,q_90,enc_avif,quality_auto/c5febc_d07746f83986403595aa384a061e55a3~mv2.webp)
The future of instant messaging [Whatsapp & Snapchat] is both consumer and enterprise
Instant messaging is already 16% in Japan, 12% in the US and 9% in the UK, according to Nielsen. It represents the freedom to communicate...

Hugo Pinto
Jul 31, 20143 min read


Social business will soon be just business – but it will still change everything
Systems and people are the two most important pieces of a business, but there is a third piece that brings these two together – culture –...

Hugo Pinto
Jul 9, 20145 min read


Embrace the mobile revolution: 5 tips to use your customer’s mobile
We’ve all read about the surge in mobile activity over the last few months being reported by all the internet stars like Facebook,...

Hugo Pinto
Jul 2, 20145 min read


Could programmatic become the standard in ANY digital media format, including Rich Media and Video?
Everyone remembers Elf yourself and the impact it had on personalized e-cards. Years have now passed and you expect the elves on the...

Hugo Pinto
Jun 30, 20144 min read


Like music, the movie industry still hasn’t learned: the #oscars2014
The Oscars are the pinnacle of cinema, and a huge point of conversion for a lot of generations. Each generation has their preferred touch...

Hugo Pinto
Mar 2, 20142 min read


Why facebook spent 16Bn buying the engagement tool for the real-time generations
16Bn sounds like a lot – but it’s a fact that disruption is already happening in social media, and snapchat, line, kik and obviously...

Hugo Pinto
Feb 20, 20142 min read


Bah-zynga! Why King.com’s IPO is a no-brainer and the company will keep on prospering
And the data allows them to do a lot of things. I’ll just write about a few key ones… 1. Know how to get their customers to use their...

Hugo Pinto
Feb 18, 20143 min read


Data is the new partner for cloud, social and mobile in defining the future of everything
For the past few days, Ad:tech India 2014 has been interacting with me on twitter raising some interesting points and trying to figure...

Hugo Pinto
Feb 18, 20142 min read


Just in case you didn’t get a chance to see what the all the fuss was about – play flapp
Flappy Bird #flappybird #socialbusiness #socialmedia

Hugo Pinto
Feb 10, 20141 min read


Community management as a service – how the developer of flappy bird could have avoided a meltdown!
The era of the apps is producing us some new funny and at the same time macabre episodes – the most recent one: flappy bird! A game that...

Hugo Pinto
Feb 10, 20142 min read


How to build a mobile optimised website, social presence and not spend your life on it!
Lately, i’ve been getting more used to listening phrases like, building a website is expensive, difficult and time consuming. Most people...

Hugo Pinto
Feb 8, 20144 min read


How the #London #tubestrike can be good for (some) businesses
About 50 people try to get the 15 minutes late bus under persistent rain near Trafalgar square. Tube stations are closed and you can...

Hugo Pinto
Feb 5, 20142 min read
![A couple of reasons why facebook will not just disappear [data & mobile app marketing]](https://static.wixstatic.com/media/c5febc_7c98e4e755864ff69ba11fd702dd2d82~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/c5febc_7c98e4e755864ff69ba11fd702dd2d82~mv2.webp)
![A couple of reasons why facebook will not just disappear [data & mobile app marketing]](https://static.wixstatic.com/media/c5febc_7c98e4e755864ff69ba11fd702dd2d82~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/c5febc_7c98e4e755864ff69ba11fd702dd2d82~mv2.webp)
A couple of reasons why facebook will not just disappear [data & mobile app marketing]
A lot of articles and scientific studies have emerging explaining why facebook will lose 80% of its users in 2/3 years time. There’s...

Hugo Pinto
Feb 3, 20145 min read


Digital transformation for the corporate environment
Collaboration and social have become the new hype in corporate enterprise jargon. Every department knows they are key but when it comes...

Hugo Pinto
Feb 1, 20144 min read


Comparisons between TV and digital video can’t be based on replicating an old an worn-out medi
Reading this article brought back an eternal belief, that has been on my mind since my MTV years, back when i managed their online...

Hugo Pinto
Jan 31, 20142 min read
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